8 Tips for Choosing a Domain Name
© 2004 David Cooper
dave@1source-webmarketing.com

If you're just starting out on the Internet choosing a domain name is one of the first major decisions you will have to make.  I won't say that choosing a name for your site will determine the overall success or failure of your online business. It will, however, either positively or negatively affect almost every aspect of your business.  Finding a good domain name requires extensive planning.

I would like to offer some tips for successfully choosing a domain name:

1)  Use the .COM extension.  This is still the number one choice for the majority of online businesses.  While, .NET, .ORG, .INFO, .BIZ, and .US are viable alternatives they are not as widely recognized as .COM.  The .COM extension will immediately give you and your business a shot of credibility.  Also, because we are creatures of habit many people automatically include .COM when typing in almost any web address, so why not capitalize on human nature?

2)  Keep it short.  Whenever possible your domain name should not be longer than 13-15 characters, numbers, or hyphens.  It is much more difficult for the average person to remember longer variations of a web address.

3)  Make it Sticky.  You want your domain name to be easy to remember.  Make it stick out in people's minds.  Be Creative.  Be Unique.

4)  Minimize Confusion.  You should never lose a prospective customer because they misspelled your domain name, or they used the wrong extension.  If you can afford it, register other variations of your domain name and have them redirect to your main site.

5)  Include Keywords in Your Domain Name.  Try to include at least 1 and if possible 2 keywords in your domain name.  Many experts believe this can help with the way some of the search engines index and rank your site.

6)  Be Descriptive.  Your domain name should have something to do with your business.  Make it descriptive of your site, your product offerings, or your service.

7)  Search for Deleted Domain Names.  Domain names that were once registered but have expired turn up every day.  With some research you might be able to find one of these names that would be a good fit for your business.  You can search for deleted domains at http://www.deleteddomains.com

8)  Check for Trademarks.  You should do this before registering your domain name.  Search as many existing trademarks as possible and look for possible conflicts.  Obviously you want to choose a name that is unlikely to cause you any legal problems.  Trademark research can be done at the follwing sites:

U.S Patent and Trademark Office
http://www.uspto.gov/

Thomas Register
http://www.thomasregister.com

The International Trademark Association
http://www.inta.org

NameProtect
http://www.nameprotect.com

If you need help with researching domain names try the following websites:

Nameboy - http://www.nameboy.com

GoDaddy - http://www.godaddy.com

Both Nameboy and GoDaddy are well-known registrars and will allow you to search for and register domain names.

You can register a domain name today for less that it costs for a nice lunch.  There is really no reason not to put forth the effort and money to register a domain name that you can begin building your online presence with.

Your domain name is your first chance to build credibility with your visitors.  Keep in mind that you never get a second chance to make a great first impression.

Remember, choosing your domain name is one of the more important first steps you will take in building your online presence.  Make it a step forward.  Happy Hunting!

David Cooper is the editor of the 1Source-WebMarketing Newsletter. David specializes in helping people with their internet marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at:  http://www.1source-webmarketing.com