The 1Source-WebMarketing

Newsletter

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The 1Source-WebMarketing Newsletter
Your One Source for Internet Marketing Information
Issue: #1
Date:  October 8, 2003
Publisher:  David Cooper
Email:  mailto:dave@1source-webmarketing.com

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Contents
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-Editor's Note

-Feature Article
 Top Ten Lessons Learned in Internet Business

-Cool Tip
 Building Huge Mailing Lists

-Freebies

-Recommended Reading

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Editor Notes:
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Hello

I sure hope everyone is off to a good start this week.

This week's featured article is by Shelley Lowery.  Shelley
is top notch in my book.  I have learned so many things from
her since I have started this newsletter.  Hope you can
take a bit of information from her article and apply it to your
online business situation.

As always, if there is anything I can do or anything you
need don't hesitate to send me an email!
I will get back to you as soon as possible!

If there are any topics you would like me to address in
upcoming issues please let me know.  I am here to help and
get you the information you are looking for.

I hope you enjoy this week's edition of the
1Source-WebMarketing Newsletter!

To Your Success

Dave Cooper

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Feature Article
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Top Ten Lessons Learned in Internet Business
By Shelley Lowery

Since starting my Internet business back in 1997, I have
learned many lessons along the way. These lessons have
played a major role in my success, and I'd like to share
them with you.

Lesson #1

Collecting your visitors' email addresses should be one of
your top priorities.

Start collecting email addresses the moment you put your
site up. Developing a list of targeted potential customers
is an absolute must.

Although publishing an ezine is usually the best route to
go, it is not a necessity. You can use your list to send out
web site updates, product updates, or whatever you'd like.

Lesson #2

Your web site can either make or break you.

A professional looking web site will play a major role in
your success. If you aren't secure in your abilities to
design a professional looking site, you will be much better
off hiring a professional.

Lesson # 3

If you want to make a lot of money, you must create a niche.

A niche fills a specific customer need.

People want products and services that fulfill a specific
personal need. If you are the first to fulfill the need,
you'll reap the rewards.

Lesson # 4

Generating web site traffic takes a lot of time and effort.

The key to generating a lot of traffic to your site is
getting your link on as many sites as possible. Sure,
listing your site with the Search Engines is your first
step; however, you must not solely rely on Search Engines to
bring you traffic.

My two biggest traffic generators are as follows:

Affiliate Program - Having your own affiliate program is one
of the best ways to get hundreds, even thousands of links
to your web site.

Providing a Free Product or Service - Providing your
visitors with a free product or service is a great way to
drive traffic to your site.

For example, I offer a free article syndication service.
This service provides free content for web sites branded
with a link to my site.

Lesson # 5

Selling your own products and services is much more
profitable than marketing affiliate programs.

Some of the top Internet sellers include:

• Software
• Information
• Private sites
• Internet services

Lesson # 6

People do not like to be sold. You will be far more
successful if you have a sincere desire to assist your
potential customers. This can be accomplished by writing
informative articles, courses, tutorials, or even providing
advice within discussion forums in your area of expertise.

Trust plays a major role on the Internet. You must build
your credibility with your target audience.

Lesson # 7

Automation can save you hours of valuable time. Although
there are certain areas of business that must be personally
dealt with, there are many areas that can be completely
automated:

• List management
• Customer follow-up
• Welcome messages
• Thank you messages
• Order processing
• Order fulfillment
• Order confirmation

This can be accomplished using autoresponders, scripts and
software programs.

Lesson # 8

Organization is an essential part of developing a successful
business:

• Create a daily work schedule for an organized approach to
each day.
• Use an email program that will filter your messages into
specific folders.
• Organize your computer folders and files for quick and
easy access.
• Create a "Frequently Asked Questions" page to lessen
support requests.
• Create templates for frequently used messages.
• Create a page (residing on your computer) that contains a
list of affiliate programs you're promoting. Include your
log-in information and hyperlinks for easy access.

Lesson # 9

Customer satisfaction and support should be your top
priority.

Lesson # 10

You have to spend money to make money. You must be willing
to invest in your Internet business including:

• Computer
• Internet Access
• Software
• Domain Name
• Web Hosting
• Education (books, courses, etc.)
• Advertising

Lesson # 11 (I know, there were only supposed to be ten, but
this one is important...)

SPAM is a four letter word and will be treated as such.

Although this list is far from complete, these lessons
should provide you with some basic guidelines to assist you
in developing a successful online business.

Copyright © Shelley Lowery 2003. All Rights Reserved

About the Author:

Shelley Lowery is the author of Web Design Mastery - An in-
depth guide to professional web design. And, Ebook Starter -
A complete ebook design kit. Subscribe to Etips and receive
a free copy of the highly acclaimed ebook, "Killer Internet
Marketing Strategies." http://www.web-source.net

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Cool Tip
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Building Huge Email Lists

One of the biggest problems facing those of you just
starting your newsletter or ezine is getting enough
subscribers to make it worth your while.

Well, if you've ever wondered how a lot of the bigger ezines
got those huge lists, the answer is simple. They bought
them. There are some great services out there that will get
the subscribers for you. One of them that I use is
worldwidelists. You can determine how much you want to pay
per subscriber, rates can vary from 15 cents per subscriber
up to over 30 cents per subscriber. I recommend paying 15
cents per subscriber and having the check box to your ezine
pre checked. You also want to make sure you use the double
opt in feature. This guarantees the subscribers have
actually requested to receive your ezine. I average about
30-60 new subscribers each and every day using
Worldwidelists. It's a great way to build a substantial
ezine subscriber base in a short time.  Make sure that when
you send out your confirmation to your new subscribers you
mention that they signed up at worldwidelists.com. Also make
sure you get the first issue out to them quick. It's a
great idea to put a few back issues on an autoresponder so
the new subscribers can get a quick feel for your newsletter and
will cut down on the unsubscribes. I've found the quality of
subscribers from services such as this to be only
marginally less effective than if someone came to your web
site and subscribed. You've always wondered how the big lists get so
many subscribers. This is one of the ways.

Bryan Winters' promises: "Not Only Will I Show You
How to Make Your Living Online, I'll Also *Pay* For the
Products, Services, and Resources Needed to Do It:
Web hosting, Autoresponders, Ad Tracking, and More!"
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Freebies
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"Riches with Resale Rights"
Discover How to Maximize Your Earning
Potential with Resale Rights Products!

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Recommended Reading
***********************************

I found the "Internet Success Blueprint" simply stunning. It
includes a step-by-step business plan, Internet marketing
tips and secrets, Quicktime movies and bonus ebooks. In
fact, it includes everything you need to start an online
business! Click below for more information!

http://www.1source-webmarketing.com/internet-success-blueprint/

Hope you enjoyed this weeks issue!

Until the next time!!

Dave Cooper
http://www.1source-webmarketing.com
dave@1source-webmarketing.com

1Source-WebMarketing Newsletter is a weekly publication of
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