The 1Source-WebMarketing

Newsletter

************************************************************
The 1Source-WebMarketing Newsletter
Your One Source for Internet Marketing Information
Issue: #2
Date:  October 22, 2003
Publisher:  David Cooper
Email:  mailto:dave@1source-webmarketing.com

View this publication in HTML format:
http://www.1source-webmarketing.com/newsletter-archives/issue_2.htm

This publication is 100% opt-in.  We respect your privacy
and will never give or sell your email address to anyone.

***********************************
Subscription Management
***********************************

This publication is sent ONLY to those who have asked
for it or have signed up through my website or
co-registration service.

You are currently subscribed to the text edition of the
1Source-WebMarketing Newsletter.

Subscribe Info: http://www.1source-webmarketing.com/subscribe/
Unsubscribe:  click on the link at the bottom of the page.
Contact list owner:  mailto: dave@1source-webmarketing.com

Archive:
http://www.1source-webmarketing.com/newsletter-archives/

*************************
Sponsor Message
*************************

PROMISE: "Not Only Will I Show You How to Make Your Living
Online, I'll Also *Pay* For the Products, Services, and
Resources Needed to Do It: Web hosting, Autoresponders,
Ad Tracking, and More!" Click here before I regain my
senses:

http://www.1source-webmarketing.com/pushbuttonpublishing/

<a href=http://1source-webmarketing.com/pbp/>
AOL Friendly Link</a>

*************************
Contents
*************************
-Editor's Note

-Feature Article
 The Big Affiliate Lie

-Cool Tip
 Are You Still Using FFA's?

-Freebies

-Recommended Reading

-Affiliate Program Recommendations

*************************
Editor Notes:
*************************

Hello

I hope you are doing well this week.

This week's featured article is by Terry Dean.  Many of you
have heard of Terry, he is one of the top internet marketers
in the world.  In today's article Terry will tell you why
so many people promote affiliate programs the wrong way!

As always, if there is anything I can do or anything you
need don't hesitate to send me an email!
I will get back to you as soon as possible!
I love corresponding with you guys.

If there are any topics you would like me to address in
upcoming issues please let me know.  I am here to help and
get you the information you are looking for.

I hope you enjoy this week's edition of the
1Source-WebMarketing Newsletter!

To Your Success

Dave Cooper

*************************
Feature Article
************************* 

The Big Affiliate Lie
By Terry Dean

Top affiliate marketing experts tell you that only 1 out of
100 affiliates ever really do anything with the business.
Yet, they tell everyone how much money they can make as an
affiliate! Do you see a problem here?

Having a 1% chance of success is not the kind of business I
want to start. That's even worse than the average retail
business...No thanks. It's a good thing you don't have to
accept those odds.

Those odds are for the average "Joe." Let me tell you how
the average Joe markets the affiliate program...including
their thought process.

They see an affiliate program paying 50% commission and
their mind jumps to attention. They can make $50 off every
$100 sale...They don't have to write any ads...and all they
have to do is follow the step-by-step system already laid
out for them.

In other words, they don't even have to think either! They
jump at the chance and sign up for Free.

They get the instructions emailed to them from the affiliate
manager. The instructions tell them to take this 5 line ad
and place it in ezines. So they say, "OK, I can afford $40
for an ad." They place the ad and one sale occurs. Good.
They at least made a $10 profit.

They say, "Hmmm, maybe that ezine wasn't that good of one."
So they place two more ads for $75 and $100. One of these
ads does well and makes 2 sales. They earned a $25 profit
(paying $75 for the ad). The second ad only made one sale.
They lost $50 on this one (since they paid $100 for the ad).
They have now made 4 sales, and have lost a total $15.

They give up on this affiliate program in frustration. They
join another affiliate program hoping this one will be
answer. Maybe that last one just didn't sell good enough.
This new affiliate program tells you to place "Pay-Per-
Click" search engine advertising.

He says, "Yes, that's the answer. They had me placing the
wrong advertising!"

Average "Joe" now spends all day coming up with keywords. He
finds out that there aren't many 1 penny opportunities out
there anymore...and that you have to spend 10 cents, 20
cents, or more for most of the keywords. So he ends up
paying $100 the first month for clickthroughs and makes 3
sales.

This affiliate program pays the same commission so this adds
up to $50 in profit. The same amount of clickthroughs occur
the next month, but only 2 sales occur. So, average Joe
just breaks even this month.

So average Joe gives up on this affiliate program and joins
a new one. This time average "Joe" says, "I know the secret
now. I have to only use Free advertising." So Joe spends 10
hours writing his first article and sends it out to ezines.

One of them runs the article and 1 sale occurs. So average
"Joe" earns $50. The only problem is that this breaks down
to only $5 an hour once you count the amount of time spent
to produce this sale. Average "Joe" could have done a lot
better working overtime at their job!

So average "Joe" says forget it to the whole idea...

Let's take a look at what happened. Sometimes money would be
made. Other times money was lost. Do you notice who makes a
profit no matter what happens...and never has to risk a
penny? That's right. The affiliate manager makes money no
matter what!

The average affiliate may earn or lose money. The affiliate
manager only pays them when they generate a profit. So the
affiliate manager wins on the deal whether the advertising
system they write up for their affiliates works well or not.

The deck is stacked against the average affiliate. They only
had a 1% chance of playing this game and winning.

Let's change the odds.

The big myth of online affiliate programs is that someone
will "hand" you a good income. All you have to do is sign up
for Free, and it's like money in the bank. Most people
realize this, but the affiliate program managers make it
sound so easy sometimes.

The key to becoming a successful affiliate is to stack the
deck in your favor. This will shock some people, but I'll
say it anyway.

The best way to succeed in an affiliate program is NOT to
lead people to the product site. The best way isn't to build
a mini-site that leads into the product site either. Both
of those methods promote the affiliate manager...and leave
you out of the profit loop.

The best way to make money in affiliate programs is to build
an opt-in email list and then promote one affiliate product
after another to your list. The purpose of your web site is
to build a list. If you're doing anything else with it,
then you're missing out.

Focus on building your list...and then selling the products
you affiliate with. Then, you become the one in control.
It's your list. If you want to promote Suzy's product, then
you do it. If Suzy doesn't pay you well enough, then you can
promote someone else's product. You still OWN the list.

You can change income streams, but you own the RIVER.

------------------------------------------------------------

Terry Dean's Brand New Fr-e eBook, "10 Quick and Easy Ways
to Increase Profits to ANY Web Site Overnight!" Reveals More
Time Tested Proven Internet Marketing Secrets Than 99% of
the Paid Products Available...Showing You Step-By-Step How
to Increase Your Traffic, Drop Your Expenses, and Drive Your
Profits Through the Roof:
http://www.bizpromo.com

*************************
Cool Tip
*************************

Are You Still Using FFA's?

Here's a direct question to all of you. How many of you are
still trying to market your product or service using FFA
link sites? I don't need to explain what FFA's links sites
are, It's pretty safe to say that if you don't know, you
probably aren't using them.

FFA link sites are still very popular. There are literally
thousands if not hundreds of thousands of FFA sites set up
all over the web, and millions of posts per day on all of
these sites. With this type of traffic you would think that
it would be a good place to market your product or services
right? WRONG.

Let's cover a couple reasons why. First and most important,
the traffic is all one way. What I mean is that while these
sites are always claiming to be high traffic sites,
virtually ALL of their traffic is generated from automated
submission programs like FFA Blaster that post thousands of
messages at a time to thousands of FFA sites. Sure, the hit
counters of these sites might say they are high traffic, but
hits do not equal eyeballs. If the only traffic going to a
site is from automated submission programs, who is actually
reading the posts? The answer is easy. No one is reading the
posts.

Recently I ran a test by posting an ad for a product that we
sell that gets a legitimate 6000 visitors a month to it's
web site. This site has a sales conversion ratio of about
7.5% which means approximately 7.5% of those 6000 visitors
per month purchase the product. We know this product sells,
it has a long track record, and we know the site gets
traffic.

We posted this particular ad to approximately 1 million FFA
sites over a period of a week or so.

Are you curious how many actual hits we received. Are you
ready. We received 1 hit. That's ONE, not one hundred or one
thousand but ONE.

I've talked to some people who say they do get traffic from
FFA link sites, but the one big mistake they make is they do
not track their ads. We actually received 37 hits from the
FFA sites, but 36 of them were from link verification
systems in place on the link sites.

Many people see these hits and think they are real visitors,
they are not. It is just the FFA site verifying your link.

There is another major problem with posting to FFA's, and
let's for the sake of argument say that you really did get
some real traffic from these posts. Traffic from FFA sites
will likely be very low yield. In other words these people
are far less likely to buy anything and are usually freebie
seekers. As the price point of your product or service
increases, they are even less likely to buy. The product I
mentioned that we tested above is a very low priced item. if
I was selling something costing $100 or more, there just
isn't going to be any sales made.

Ask yourself this. How often do you actually buy something
from a link on an FFA site?

The bottom line, if you are using FFA's to market your
product or service and are wondering why you aren't making
any sales, now you know why.

If you are one of the few who actually makes sales from
FFA's, and gets real traffic and can prove it, I'd love to
hear from you.

For most of you, it's time to consider other options for
your marketing and advertising needs.

-------------------------------------------------------
Bryan Winters' promises: "Not Only Will I Show You
How to Make Your Living Online, I'll Also *Pay* For the
Products, Services, and Resources Needed to Do It:
Web hosting, Autoresponders, Ad Tracking, and More!"
Click here for the solution you've been searching for:

http://www.1source-webmarketing.com/pushbuttonpublishing.com/

<A href=http://1source-webmarketing.com/pushbuttonpublishing/>
AOL Friendly Link</A>

*************************
Freebies
*************************

"Riches with Resale Rights"
Discover How to Maximize Your Earning
Potential with Resale Rights Products!

Download your FREE Copy below:
http://www.1source-webmarketing.com/rwrr.exe

<A HREF=http://www.1source-webmarketing.com/rwrr.exe>
AOL Friendly Link</A>

***********************************
Recommended Reading
***********************************

If you need more traffic to your website (and who doesn't?)
then this product is your solution. I purchased this product
and have been utterly amazed.  This simple "Traffic
Machine" will work for anyone - no matter what product,
service, or information you sell.  The targeted traffic it
brings you is as good or better than anything you could pay
for...except you don't have to pay for it.  It will bring
thousands of NEW visitors to your website for weeks, months,
even years...without spending a dime on advertising.  I
recommend this product without reservation.  It is top Notch
and Jim Edwards is a really good guy!

http://www.1source-webmarketing.com/turn-words-into-traffic/

<A HREF=http://1source-webmarketing.com/turn-words-into-traffic/>
AOL Friendly Link</A>

***********************************
Affiliate Programs
***********************************

In my internet adventures I have come across many affiliate
programs.  Some of them are good, some not so good.  In
today's issue I would like to recommend two affiliate
programs that have proven to be very good for me and they
will be good for you if you are willing to put the time and
effort into it. 

1.  Push Button Publishing
 http://www.1source-webmarketing.com/pushbuttonpublishing/

2.  All in One Business
 http://www.1source-webmarketing.com/aiob/
   

Hope you enjoyed this week's issue!

Until the next time!!

Dave Cooper
http://www.1source-webmarketing.com
dave@1source-webmarketing.com

1Source-WebMarketing Newsletter is a publication of
http://www.1source-webmarketing.com

Copyright 2003 1Source-WebMarketing, All rights reserved
worldwide.