The 1Source-WebMarketing

Newsletter

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The 1Source-WebMarketing Newsletter
Your One Source for Internet Marketing Tools, Resources and Information
Issue: #8
Date: March 24, 2004
Publisher: David Cooper
Email: mailto:dave@1source-webmarketing.com

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Contents
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-Editor's Note

-Feature Article Product Review: 21 Free or Low-cost ways to Promote your On-line business by Heather Diodati

-Cool Tip by Dave Kelly

- Freebies

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Editor Notes:
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Hello ~~NAME~~

Welcome to another issue of the 1Source-WebMarketing Newsletter.

Today's feature article is titled "21 Free or Low-cost ways to Promote your On-line business" by Heather Diodati. As many of us don't have alot of extra money laying around to promote our businesses, I thought Heather's article would be a good fit for many of you. She provides some really nifty ideas on how she promotes her personalized cartoon business in a very inexpensive way.

Also in today's issue is a cool tip from Dave Kelly of http://www.101freetips.com

Just cut and paste the code into your html document.

I am truly interested in what you think. I would appreciate it very much if you would visit my revamped site at
http://www.1source-webmarketing.com and let me know what you think. I really do value your input.

Please don't forgot to download your free ebook from the freebies section of this newsletter.

If there are any topics you would like me to address in upcoming issues please let me know. I am here to help and get you the information you are looking for.

I hope you enjoy this week's edition of the 1Source-WebMarketing
Newsletter!

To Your Success

Dave Cooper


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Feature Article
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21 Free or Low-cost ways to Promote your On-line business
by Heather Diodati

After developing my product, having not much in my cookie jar to
spend on promotion, I researched and found a lot of very
effective promotional ideas that brought me success with my
personalized cartoon business.

1) In the beginning... Create your website. If you don’t know
how, there are many free templates offered on the Internet.
Search on "free website templates" to find one that appeals to
you. If you’d like to learn how to design your own website using
HTML there are several tutorials out there: Boogie Jack’s Dennis
Gaskill has an excellent website with tutorials to get you
started, along with many "tricks of the trade". An excellent
resource! http://www.boogiejack.com/html_tutorials.html Also, Joe
Burns has a very informative and helpful website for all new and
seasoned website designers; with HTML tutorials, primers and
loads of "goodies" to add to your web pages
http://www.htmlgoodies.com

2) 1000-Calorie Content Fill your website with keyword-rich
content. Write a description of your product or service and
create your keywords to match the content in your description.
For example, if you sell stuffed animals the keywords by which
you’d want to be found in the search engines could be "stuffed
toys, stuffed animals, plush animals, stuffed dogs, plush pets",
etc.

3) Search Engine Buffet Submit your site to search engines and
directories, whether manually submitting through each or using a
free multiple submission service that will submit your site
automatically to search engines and directories of your choosing
or theirs, depending upon the submission site you use. One such
site is http://www.submitexpress.com

4) Chain Links Exchange links with similar and complementary
websites, but not your competitors - I don’t think you’ll hear
from them! Email the site’s owner and ask for a reciprocal link.
If they agree to add your link, return the favor and add their
link on your site. You can create a special page for your
favorite links or if you have only a few, simply add them to your
main page or any other page on your site.

5) Snappy Sig-File Create an interesting signature file to be
automatically included at the end of your emails. A small,
descriptive "blurb" about what you do along with your website
address will do it!

6) Newsworthy Write an ezine, or online newsletter. You can find
interesting articles on any subject on the Internet that you can
publish in your ezine (search on "free content") or even write
some of your own (see #12). Decide whether your ezine will be
produced monthly, biweekly, weekly or even daily if you have
enough time and info to share! Always be sure to give the author
proper credit! Include his byline at the end of his article and
email him a copy of your ezine when it’s ready. This site has a
good article on how to write an ezine:
http://www.thewritemarket.com/ezine.shtml

7) Extra! Extra! Offer a gift for new subscribers. It can be a
report that you wrote on a subject of interest that the new
reader can download; or a small sample of your product, or even a
coupon for 10% off your products or service.

8) What’s Behind Door #2? Run a contest to name your ezine.
Create a special page with a subscription form on your site.
Explain the details and prizes. List your contest on as many
contest announcement sites that you can find or publish your
contest on discussion groups and forums (see #10 and #11) and
other newsletters. Some contest announcement sites are:
http://www.theprizefinder.com/asp/addacompetition.asp
http://www.loquax.co.uk The prizes you offer should be related to
your business. You should have a deadline, say a month or so, and
be sure to indicate the date on your contest page. Example ad for
contest: ** We need you! ** Get creative...Win prizes! Our
newsletter needs a name; If we use yours, you win!
http://www.whimsies-online.com/ezineform.htm Publish the winners
on your website and in your next ezine -newly-named, of course!

9) All in the Family Submit your ezine to ezine lists such as
http://www.list-a-day.com. They may even feature your ezine as
their daily pick! Other lists are:
http://www.cumuli.com/ezines/submit.html

http://ezine-universe.com/search/getlisted.html

10) Group Therapy Join Yahoo groups and other similar
newsgroups/discussion lists. Subscribe to similar ezines and then
exchange ads with ezine owners. List your contest with group
owners. Submit your articles too! http://groups.yahoo.com
http://www.topica.com

11) The Gift of Gab Participate in discussions on various online
forums and message boards, of course using your signature file!
(search Online Forums) One such forum is
http://www.ivillage.com/boards

12) Bank on this! Write articles and submit them to article banks
such as http://www.goarticles.com (search on Free Content) and
groups (see #10). You can basically write about anything you
know, write short stories about experiences you’ve had, helpful
articles, your view on a subject you’re comfortable with, for
example. Make sure you include your byline or writer’s resource
box at the end of your article or story. This can be a short
description of your business, a link to your website and a link
to your subscription page. How to write an article:
http://www.freesticky.com/stickyweb/articles/
write_article_profit_strategy.asp And:
http://www.accordmarketing.com/tid/archive/write.html

13) Please release me! Write a press release about your business,
your contest, an organization you’re sponsoring or anything you
think is newsworthy. Send it to your local newspapers, to
magazines and online press release services see
http://www.whimsies-online.com/newsrelease2.htm for an example)
Here’s an excellent article on how to write a press release:
http://www.lunareclipse.net/pressrelease.htm You can post your
press release at http://www.prweb.com/

14) The Paper chase If you get featured in your local paper or in
a magazine, mention the story in ALL of your promotional
materials. Scan it and add to your website or link to the
original article if it’s available online.

15) Pick a card - any card! Distribute your business cards
EVERYWHERE. Print a money-saving coupon on the back. Voila! A
double-duty card!

16) Fashion Plate Wear your ads! No, put away that spray paint -
it’ll clog your pores! I have t-shirts that I printed on using my
color printer and t-shirt transfer paper. Print your logo and/or
business name and website address, and wear your creation
everywhere (but I’d rethink that black tie event, if I were you!)
For a low-cost logo, visit these guys: http://www.GotLogos.com.
They designed my logo for their flat rate of $25 and it is top-
notch. I’d recommend them to anyone. Check out the logo they
designed for me here: http://www.whimsies-online.com - it’s at
the very top of the page.

17) Nifty Gifty Send an inexpensive but useful gift with each
order. Helps your customer remember you and they might re-order
from you at a later date. It can even be a coupon for 10% off
their next purchase. One of my gifts is a laminated bookmark
personalized with the customer’s name. It also shows a miniature
edition of the cartoon they just ordered! Everyone loves
personalized items. Another idea would be a personalized coaster
using CD’s you no longer need, or the freebies you get in your
mailbox (the metal mailbox outside your house, not the virtual
kind!). See how to here: http://www.whimsies-online.com/cdcoasters.htm Mention "gift with purchase" on your website and include the approximate value if they were topurchase it separately.

18) Mug Shot Another idea would be to use your logo or a catchy
phrase and your website address to print on mugs, mouse pads, and
other items. Cafe Press prints the design you upload onto any
articles you choose from their vast selection. They do the
production, shipping, collecting the funds, and will send you
your commission cheque. When you create your online store with
them (they have a free version as well as an upgrade to a Premium
Shop) be sure to include a link to your own website. Here’s an
example: http://www.cafeshops.com/animal_house which links to
http://www.whimsies-online.com/whimsieswear.htm The Cafe Press
website is http://www.cafepress.com

19) Happy Campers Always ask for testimonials. Ask your customers
and subscribers for a word or two about your product. If a
customer has emailed you to thank you for the handy widget/thing-
a-magig/whatchamacallit you sent them, ask if you can use their
comments in your next ezine and your "testimonials" web page

20) Analyze this! Send samples of your product to influential
people for a testimonial or for a small write-up in their
publication or website.

21) Ad-Vantage There are many ezines and online companies that
offer free ad submissions. Check out Bob Osgoodby’s website. He
offers a free ad service (he also has three very informative
ezines!). You can check out his site at

http://www.adv-marketing.com/business/

These are just a bunch of creative ways to promote your online presence. Try some or all, and when you get the hang of it you’ll probably dream up some more. Have fun with them and see what works for you!

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Heather Diodati is the owner of Whimsies! By DDesign featuring
Personalized Cartoon Designs for all occasions. Heather is also
the creator/distributor of the Pet Computer Virus, a novelty
designed for the computer user; as well as other unique computer
novelties. Sign up for our free ezine, On A Whim, for your free
time management gifts; and if you looooove ballroom dancing be
sure to subscribe to Dancing On Air ezine, for your free gift,
The Dancer's Notebook! http://www.whimsies-online.com

(c)2004 DDesign Reprints of this article are free of charge as
long as you include the author portion of the text

About The Author Heather Diodati, owner of DDesign, is the
creator/distributor of the Pet Computer Virus, a novelty designed
for the computer user;cas well as other unique computer
novelties; and Whimsies! Personalized Cartoon Designs for all
occasions. Sign up for our free ezine, On A Whim, for your free
Memory Jogger System; and if you looooove ballroom dancing be
sure to subscribe to Dancing On Air ezine, for your free gift,
The Dancer's Notebook! http://www.whimsies-online.com Heather
Diodati may be contacted at http://www.whimsies-online.com
info@whimsies-online.com. Click here to view more of their
articles.

Article reprinted with permission from www.IdeaMarketers.com

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Cool Tip by Dave Kelly
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How to make your site sell NOW!

This is a tip that can greatly increase your sales conversion
ratio by getting your visitors to BUY NOW. Simply, it adds a date
to any text on your page that you can use to place a deadline
for
purchase. A deadline has been proven in some cases to double the
response rate. Most purchases are made on impulse, this just
helps things along.
HERE IS THE CODE:

<SCRIPT>
var mydate=new Date()
var year=mydate.getYear()
if (year < 1000)
year+=1900
var day=mydate.getDay()
var month=mydate.getMonth()
var daym=mydate.getDate()
if (daym<10)
daym="0"+daym
var dayarray=new
Array("Sunday","Monday","Tuesday","Wednesday","Thursday"
,"Friday"," Saturday")
var montharray=new
Array("January","February","March","April","May","June","July",
"August","September","October",
"November","December")
document.write(""+
montharray[month]+" "+daym+"")
</SCRIPT>

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Bryan Winters' promises: "Not Only Will I Show You
How to Make Your Living Online, I'll Also *Pay* For the
Products, Services, and Resources Needed to Do It:
Web hosting, Autoresponders, Ad Tracking, and More!"
Click here for the solution you've been searching for:
http://www.1source-webmarketing.com/pbp/

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Freebies
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"Riches with Resale Rights" Discover how to Maximize your Earning Potential with Resale Rights Products! by Bryan Winters

Download your FREE Copy below:
http://www.1source-webmarketing.com/free-ebooks/rwrr.exe
(right click on link and save target as to your desktop)

Hope you enjoyed this week's issue!

Until the next time!!

Dave Cooper http://www.1source-webmarketing.com

dave@1source-webmarketing.com

1Source-WebMarketing Newsletter is a publication of http://www.1source-webmarketing.com

Copyright 2004 1Source-WebMarketing, All rights reserved worldwide.